Kraftinn

 

Kraftinn

Industry: Rural Manufacturing
Cohort: 2023

 

Kraftinn is a vertically integrated home decor company addressing the issue of sustainability for conscious customers by selling products made by materials such as bamboo, water hyacinth and natural fibers which are sourced locally from Assam.

Currently, they have one microfactory in Jorhat, Assam and four clusters with 60 artisans. They are able to generate sustainable livelihood for 35 families and indirect employment to 300 artisans.

They are a D2C brand, with revenues are coming from online marketplaces and their own website.

 

About the Entrepreneur

Parikshit Borkotoky


Founder

After a corporate career in the financial services sector, like American Express, Religare Securities and finally with a startup Accel Tree software, Parikshit found his calling to create a manufacturing business from North-East India with a strong desire to create jobs for the semi-skilled artisans. After travelling throughout the North-East for many months, he started his business focussed as a sole proprietor. After many years of exploring product fitments and understanding needs of the market. Parikshit started Kraftinn Home Decor India Pvt Ltd in June 2015