SVATANYA is a Design Solution enterprise with three founding pillars – Women empowerment through up-skilling, livelihood opportunities at grassroots level, Environmental consciousness and Sustainability. SVATANYA empowers underprivileged women by training them to make handcrafted products. This helps the women up-skill and become financially independent. Besides being socially committed the endeavor is also to minimize carbon footprint. From using sustainable fabrics, promoting textile up-cycling and using cut to order principle, being environmentally conscious is one of the core values.

Products offered under their label Amaryn by Svatanya are Apparel and Accessories for Women & Children, Soft Toys, Pet Toys and Gifting Merchandise. For both B2C and B2B segments, their endeavor is to create merchandise that not just resonates with the customer or the brand, but also adds value and since all the products are handmade by underprivileged women living in slums of Delhi, it creates a win-win experience for all.

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Sep 10, 2020

This design enterprise upskills marginalized women to help them achieve financial independence

Sep 10, 2020

Meet Deepa Pant, founder of SVATANYA, whose mission is to empower underprivileged women with financial independence that comes with a dignified job. SVATANYA is a Delhi-based social enterprise that trains women to make handcrafted products

Sep 10, 2020

About the Entrepreneur

Upaya Entrepreneur Bios

Deepa Pant

FOUNDER

A NIFT post-graduate, equipped with 19+ years of extensive hands-on experience in design, production, merchandising, quality assurance, buying and retail in domestic and international apparel industry. Besides apparel, she has significant experience in Indian handicrafts, corporate & sports merchandise consulting along with exposure to jewellery designing. In previous organizations she worked with, she was the COO driving business operations, but her role often extended to product design, business development and marketing.

Despite an illustrious career in the corporate world, a pull towards handicrafts, fuelled with a strong desire to contribute to gender equality and women empowerment, lead her to leverage her expertise to give back to the society. Leaving an illustrious corporate career, she launched SVATANYA, a social enterprise that empowers underprivileged women by skilling them to make handcrafted products, which are sold under its in-house labels, AMARYN and My Munchkin.

She has also launched a crowdfunding initiative AMARYN Care to distribute soft toys to underprivileged kids who are differently abled, suffering from terminal ailments, or living in slums. This serves the two-pronged strategy of providing regular work to women in addition to spreading joy and cheer among the underprivileged kids.