Nugu Handmade
(Iron Stone Handicrafts)
Industry: Handicrafts
Headquarters: Bangalore, Karnataka
Website: www.nuguhandmade.com
Cohort: 2019
Partner Since: 2020
Jobs Created: 43
Iron Stone Handicrafts, under the brand name Nugu Handmade, makes handmade ironstone dining and decor products for the hospitality and retail market. The brand makes high-quality, competitively priced, and customizable products for the design- and environmentally-conscious consumer while empowering the rural artisan communities of India. Working with a Business to Business model (B2B), the market demand for LivGreene’s products exist in cities such as Bangalore, Mumbai, Pune, Hyderabad, and Delhi. By recruiting and training them, local artisans are able to make a living wage which promotes growth opportunities for a blossoming artisan cohort.
While Karthik had previously struggled to find a job near his home village, today he works for one of Upaya’s partner companies, Nugu. The income he earns from his job supports his entire family. Here’s Karthik’s story.