Upaya Social Ventures

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Kraftinn

Kraftinn

Industry: Rural Manufacturing
Cohort: 2023

Kraftinn is a vertically integrated home decor company addressing the issue of sustainability for conscious customers by selling products made by materials such as bamboo, water hyacinth and natural fibers which are sourced locally from Assam.

Currently, they have one microfactory in Jorhat, Assam and four clusters with 60 artisans. They are able to generate sustainable livelihood for 35 families and indirect employment to 300 artisans.

They are a D2C brand, with revenues are coming from online marketplaces and their own website.

About the Entrepreneur