Upaya Social Ventures

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Farmology

Farmology

Industry: Agriculture
Cohort: 2023

Farmology is a technology-enabled integrated crop advisory solution that assists farmers to diagnose and treat crop issues. Farmers get real-time advisory and custom selection of organic inputs that are manufactured in-house. The Farmology app also allows other input players to list and sell their products, such as seeds, fertilizers, pesticide, and more.

They operate a hybrid model with an on-ground team and localised distribution network of micro-franchises, or “Agripreneurs,” to reach tech-averse farmers, which enables them to reach a large number of farmers. Farmology operates in West Bengal, Uttar Pradesh and Odisha. Operations include a call center to manage inbound and outbound enquiries and district hubs for retail inputs.

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